In a national TV campaign, directed by Max Sherman through Anonymous Content, a series of tongue-in-cheek ads show the emotional payoff that results from three patients using Zocdoc to find and book an appointment with a doctor who really gets them, giving power to the patient.
Zocdoc, which aims to make it easy for people to find and book in-person or virtual care, worked with agency 72andSunny Los Angeles, adding a dose of relatable humor as a remedy for finding the right doctor. Healthcare marketplace Zocdoc has launched a campaign that shows it’s easier to find that doctor that you can talk easily with using its platform. Many people have problems talking to doctors about uncomfortable problems.
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